Version 2 (Updated 22-May 2018)
Your privacy is of paramount importance to us. For this reason, we disclose how we collect personal data and what we do with it in this, our official privacy statement.
SECTION 1 – WHO WE ARE AND WHO WE SERVE
Our website address is https://www.swordandfire.com/
SECTION 2 – WHY WE COLLECT USER INFORMATION
We collect information from our site visitors for the sole purpose of providing a good user-experience, for responding to enquiries and for processing orders. We absolutely do not sell personal user information. We pride ourselves on excellent customer service, and handling personal information responsibly is very much part of this service commitment.
SECTION 3 – WHAT WE COLLECT AND WHAT WE DO WITH USER INFORMATION
We collect user information in the following ways.
Contact Forms, Comments and Checkout
When you visit and engage with us via the website, as part of enquiring, commenting or ordering, we collect the personal information you openly give us such as your name and email address, and in the case of ordering, your billing information.
Furthermore, when you browse our website, we also automatically receive your computer’s internet protocol (IP) address and browser user agent string to help us detect and avoid spam.
After approval of your comment, the profile picture you chose is visible to the public in the context of your comment.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after one day.
Like many other websites, we make use of log files and web analytics services. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages and number of clicks. These stats are utilised to analyse trends, administer our site and track user’s movements around the site. Please be assured that IP addresses and other such information are not linked to any personally identifiable information.
In term of third-party technologies, we use Google Analytics to collect non-personal information in the form of various usage and user metrics. Typically, these technologies collect and analyse certain types of information, including IP addresses, cookies, data on demographic and interests, device and software identifiers, referring and exit URLs, on-site behaviour and usage information, and feature use metrics and statistics.
Google may use the collected data to contextualise and personalise the adverts across their own advertising network, as per their privacy statement here: https://support.google.com/analytics/answer/6004245
You can also opt-out of making your activity available to Google Analytics by installing the Google Analytics Opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
Embedded Content from Other Websites
Articles on this site may include embedded content, such as videos, images, articles, etc. Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
SECTION 4 – CONSENT
When you provide us with personal information by enquiring via the contact form, commenting via the comment form or ordering via checkout, we imply that you consent to our collecting this information and using it for that specific reason only.
SECTION 5 – DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
SECTION 6 – PAYMENT
To make payment convenient for you, we offer several payment options: Direct Bank Transfer and Paypal. Direct Bank Transfer is an action you take directly. For Paypal, your payment action falls under the scope of these organisations. In other words, we do not collect your personal payment particulars directly on our website.
Here is the privacy statement of the payment gateway we use.
SECTION 7 – SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. For instance, when you browse our website or enter personal information on the site, we encrypt that information using secure socket layer technology (SSL).
SECTION 8 – AGE OF CONSENT
By using this site, you declare that you are at least the age of majority in your state or locality of residence, and you have given us your consent to allow any of your minor dependents to use this site.
SECTION 9 – THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. This relates specifically to our own domain registrar and webhost, Siteground, our content management system, WordPress, the Themify design software we use and the other plugins we’ve installed to run our site optimally in service of our site users. We recommend that you read their privacy policies to understand the manner in which your personal information may be handled by these providers.
Here are the privacy statements of the third-party services we use.
Our social media platforms are listed on the website in various places, but these platforms operate under their own privacy policies. Furthermore, when you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and recommend that you read their privacy statements.
SECTION 10 – CHANGES TO THIS PRIVACY STATEMENT
We reserve the right to modify this privacy statement at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and disclose it.
SECTION 11 – CONTACT PERSON
If you would like to amend, correct or delete any personal information we have about you, register a complaint, or simply want more information, please use the subject line, Privacy Enquiry, and contact
Axel Creed at